State0 Blog

(OK, I promise Brad does not actually look like this in normal life. YouTube somehow chose that frame to display and I cannot fix it.)

Brad Powell was nice enough to have lunch with me this week. He is the CEO and a founder of DadLabs. DadLabs produces a great show on the web that includes “Advice for the modern dad by dads and daddys on parenting, parenthood, fatherhood, children, and wives.” It is great to see such avid social entrepreneurship here in Austin. I am not a dad myself but I work with youth and I often see the affects of both good and bad parenting. I love that these guys are putting the time in to back dads up. If you are a dad, you should check them out.

DadLabs is sponsored by BabyBjorn. It is a great match up. I almost enjoy the product placement. There are a number of services that could take from that lead. Seamless product placement is a much better strategy for online video than display ads or abrupt transitions to sponsored content.

Brad and his team have built up experience producing the show and have been in the internet video business as long as almost anyone else here in Austin. I have seen the DadLabs team on a few panels and they are involved in the local social media scene. If you are fighting through some of the branding or sponsorship issues associated with online video, you should consider getting in contact with these guys.